Since 2014, RF Thunder has worked with Jumeirah Hotels & Resorts, one of the most luxurious and innovative hotel groups in the world and winner of countless international travel and tourism awards. Founded in 1997, Jumeirah currently operates 22 hotels in nine countries. In China, Jumeirah has two hotels, the Jumeirah Haikou Resort in Hainan and Jumeirah Nanjing, due to open in 2017.  In 2016, to enhance Jumeirah’s brand awareness and strengthen its relationship with China’s top-tier national and regional travel and lifestyle media, we leveraged the visit of Jumeirah’s senior executives to China during Dubai Week and organized an Appreciation Dinner in Shanghai. To highlight the new hotel opening in Nanjing, the venue reflected the interior design elements and exquisite Chinese cuisine of the province. Some 28 top-tier media were secured and Jumeirah’s senior executives were introduced and interviewed by LeTV, one of the most popular online video platforms in China. Guests also experienced Jumeirah’s Inside Application, developed in collaboration with Google, providing exclusive access to Jumeirah’s hotels and brought to life by cinematic film, 360 video and photography, 3D sound, playful interactions and hotspots. Guests were keen to visit Jumeirah Nanjing when it opens, as well as other Jumeirah Hotels in the future.