In 2016, the popular Broadway show STOMP came to Beijing for two months. Although it is well-known globally, few in China had heard of it. To bridge the awareness gap between international and domestic audiences, RF Thunder leveraged STOMP’s limited time with a strategic integrated marketing campaign. One month before the show, local media and influencers were invited to a warm-up press conference. STOMP’s unique musical style and creative performance skills were conveyed through segmented media communication. Simultaneously planned and executed hashtag campaigns on Weibo and collaborations with emerging digital platforms such as popular mobile application ENJOY, allowed additional creativity. Targeting audiences from a diversified background, various cross-over collaborations in business, education and art arenas were also established. For example, STOMP members conducted music classes with primary and high school students, created exclusive shows for company staff, magazine readers and charity kids. STOMP received positive WOM publicity and feedback from media and key influencers. Primary media messaging focused on the ticket kick-off, STOMP’s international impact, and its charitable footprint in China. STOMP’s show ended up having the highest box office returns in Beijing in 2016 and received high recognition and massive positive reviews in authoritative Chinese websites.