Hennessy Artistry, celebrated in cities in over 40 countries, is a spectacular, annual music party featuring a perfect mix of the most distinctive music genres and an impressive blend of top artists. Staged in Shanghai, Hennessy Artistry 2016 challenged six groups of international artists to interpret “the global art of mixing” by blending music, colors, lights and cognac. RF Thunder developed an integrated communications strategy to help Hennessy Artistry engage consumers and media. Over 10 days, Party Limo Raid warmed up for Hennessy Artistry by traveling through downtown Shanghai and interacting with passers-by. On event day, about 80 media, 13 WeChat KOLs and seven live-streaming KOLs, plus 1,000 guests, were invited to enjoy the world of Hennessy Artistry 2016—from red carpet excitement and on-stage performances to creative mixing art devices. The music party featured 19 celebrity interviews and five minibar interactions between celebrities and live-streaming KOLs, which further developed the theme of mixing arts and drew massive online attention. Hennessy Artistry 2016 also cooperated with Didi, the world’s largest one-stop consumer transportation platform, to offer coupons and special ride privileges for guests, spreading the festive atmosphere throughout Shanghai. Hennessy Artistry Shanghai gained massive online attention and created the greatest buzz ever in the history of Hennessy Artistry events.