The History of Whoo, a leading Korean beauty brand of LG Group, entered the China market in 2006. RF Thunder has served as the retainer consultancy since 2015 to communicate and define the unique qualities and distinctive brand personality of The History of Whoo. Messaging highlights and reinforces keys words like “palace,” “top-level,” “Korean royal” and “classical.” RF Thunder’s efforts helped pinpoint and build strong relationships with key media and KOLs in different-tier China markets, which helped strengthen The History of Whoo’s premiere identity. Imaginative, strategic campaigns, as well as the development of strong media relationships, has significantly enhanced the brand’s success online and offline. In 2016, The History of Whoo ranked first among Korean cosmetic brands with sales of 10 trillion Korean Won.