In 2016, Clarins, a French luxury cosmetics company, launched White Plus Pure Translucency Tri-Intensive Brightening Serum in China. White Plus is the result of a collaboration with the Institute Curie following an unprecedented major scientific breakthrough in understanding hyperpigmentation via the MELAEXO SYSTEM. In introducing this innovative product, Clarins aims to strengthen its pioneer leadership in the beauty industry. RF Thunder developed an experiential tour for targeted media and influencers to meet Clarins’ Research and Development team. China’s top beauty care experts, key opinion leaders, and top tier fashion and beauty media were invited to a two-day-one-night tour of Qingcheng Mountain.  This area is the most similar environment to where ACEROLA, the new and critical ingredient in White Plus MELAEXO SYSTEM, grows. Clarins’ R&D Communication Director, Marie-Hélène LAIR, took the media, KOLs and guests for a walk in the natural environment of Qingcheng Mountain. She gave an in-depth demonstration of the laboratory experiments of how MELAEXO system works on the skin.  Besides a successful new product launch, Clarins was able to captivate the audience with a vivid presentation of the pioneer technology in the right environmen