In 2015, China Xintiandi, a subsidiary of Shui On Land, launched the iTianDi project, which was designed to build an online social platform to provide convenience and beneficial treatment for all customers. With many competitors and online KOLs already engaging with their customers regularly, it was a challenge for iTianDi to attracting followers.  In 2016, RF Thunder was tasked with the repositioning of the official WeChat member Information Provider, including planning, and content creation. We combined Xintiandi’s six projects ‒‒Shanghai XinTianDi, The Hub, Ruihong Tiandi, Chongqing Tiandi, Wuhan Tiandi, and Ling’nan Tiandi ‒‒ standardizing design and content. More in-depth discussion, articles, pictures and videos were used to develop deeper interaction with members in the comments section, to increase and encourage open, click-through, conversion and share rates. For example, members can obtain concert tickets by commenting after a post. Four unique functions were also developed: exchanging iTianDi points for parking tickets, online parking fee payment, exchanging iTianDi points for China Eastern Airlines points, and providing free parent-child activities. Through content marketing, we attracted 7000+ followers in three months, which was 4.5 times the previous number. The yearly average open rate reached 14% and key functional posts’ open rate reached 25%.