RF Thunder has been the retainer consultancy for BMW China, maker of luxury cars, for the South China region since 2015. There are six BMW regional offices in China: North, East, South East, Middle, West and South. The South China region is an important BMW market and has been active in building a profile through media relations, as well as dealer communication programs.  RF Thunder was tasked to further strengthen BMW’s leadership position in South China. RF Thunder developed a comprehensive communication strategy to introduce BMW’s advanced technology to the media in the South region from various angles and events. This included an ongoing media daily information feed, new car model test drives, technical seminar for knowledge exchange with top tier auto media and Auto Shows, to demonstrate a car series. CSR activities were organised to engage with local communities, including the annual Youth Talent Competition in Zhuhai, Guangzhou, Guangxi and other tier 1 cities in South China.