China. 25th August 2015. RF Thunder, sister company of Ruder Finn, has appointed Phoenix Liu to head the new Beautycare Practice for China. Based in Guangzhou and reporting to Emily Situ, General Manager of RF Thunder Guangzhou and Hong Kong, Phoenix will be in charge of growing and championing China’s Beautycare Practice in areas including corporate and luxury in traditional and digital communications. RF Thunder has seen a rapid rise in the number of beautycare clients which has driven the need to establish a dedicated practice following the recent retainer win from Mary Kay, an American cosmetics brand, and previously, a retainer for Korean luxury brand, The History of Whoo. Both clients were won after pitching against local and international agencies.

RF Thunder’s reputation as an expert with in-depth industry insight has been growing rapidly. Besides Mary Kay and The History of Whoo, their current beautycare clients include LVMH fresh, Dior, Clarins, and L’Oreal. With the ever-changing digital landscape and growing importance of social media, RF Thunder has been working closely with RFI Studios, Ruder Finn’s award winning digital arm, to provide a fully integrated and interactive communications service.

Phoenix Liu joined RF Thunder in 2013 and has more than eight years of PR experience in a wide spectrum of communications for beauty brands that include fresh, Dior, Mary Kay, Clarins and Neutrogena. Her experience also covers fashion and consumer clients such as Cartier, Club Monaco,Hennessy Prestige Range, Nokia, Adidas, Lucozade, Pocari , BASF, Cirque du Soleil and LG.

Prior to joining RF Thunder, Phoenix worked for Ogilvy Public Relations and Guangzhou Advertising Company.

Emily SITU, General Manager, RF Thunder Hong Kong and Guangzhou:

“Phoenix, with her diverse experience, is perfectly qualified to head the new practice. We have been providing integrated communication to beautycare brands which includes traditional media relations and digital communications as well as CRM and cross-brand cooperation with fashion/luxury clients. I am confident this practice will grow rapidly, especially in the ever-evolving and fast-developing digital world.”