In 2015, Nokia Technologies launched OZO, the world’s first, professional virtual reality (VR) camera. RF Thunder collaborated with Nokia Technologies to introduce OZO in China through a series of events designed to increase understanding of the product, raise awareness for its breakthrough quality and activate key buying audiences. Activities included a press preview, an impactful China launch event with 300 attendees from the media and industry insiders. It also emcompassed an exhibition at BIRTV 2016 (Beijing International Radio, TV & Film Equipment Exhibition), China’s most influential trade show for the camera industry. With in-depth insight of the China market, RT Thunder provided integrated communications and the successful execution of a range of activities. As a result, omni-channel media exposure was generated, including TV, print, online, digital and social platforms featuring video interviews and in-depth coverage. Nokia Technologies was able to successfully establish vital networks in China with potential buyers and end users, including camera dealers, video production houses, filmmaking studios, journalism and entertainment companies and even academic institutions.