With her extensive experience in China’s communications industry, Elan has helped both Ruder Finn China and RF Thunder achieve tremendous growth with yearly, double-digit revenue increases. She has also extended our network to Northern and Central China through strategic partnerships. Additionally, she has developed new offerings in crisis communications and has brought Ruder Finn, Inc.’s award-winning digital division, RFI Studios, to China. Elan specializes in reputation management and brand building. She has guided many companies and brands entering the China market with successful communications campaigns. Her responsibilities also encompass developing training initiatives for clients and staff. Elan’s outstanding track record has garnered her one of Ad Age’s first China’s Women to Watch honors. In 2016, she was named PR Agency Head of the Year by PRWeek Awards Asia.

“RF Thunder is growing at an incredible pace thanks to a strong, energized team. This powerhouse has more than doubled its revenue in the last three years. We plan to extend our strategic communications expertise further across Greater China to provide even more outstanding service to our clients.”

Cathy joined Ruder Finn Guangzhou in 2009. Within three years, she built up its lifestyle practice from a staff of four to a thriving division of 12, delivering successful, award-winning, integrated communications campaigns for clients including Cotton (CI & CCI) and Moet Hennessy Diageo Group. Since transferring to RF Thunder Shanghai, Cathy has rapidly grown RF Thunder’s lifestyle practice to twice its size within a year. Specializing in luxury, beauty, fashion, travel & tourism and fast-moving consumer goods (FMCG), Cathy provides expertise in integrated strategic communications, social management, celebrity/influencer relationships, event management and reputation management. With 14 years in communications, she brings a broad spectrum of experience in diverse sectors and a specialty in driving creative, innovative, integrated communications campaigns.

“With our strong network support and innovative team, we now deliver innovative consulting capabilities beyond what is expected. The company transformation has been fantastic and exciting. Our team consistently pushes the boundaries looking for exciting multi-touchpoint strategies to bring true value to our clients.”